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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew ...
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Andrew Edwards SES San Francisco is next week, taking place September 10-13.
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Scooped by Martin (Marty) Smith |
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I agree. Analytics are much too siloed. Breaking down silos with "convergence analytics" can only help multi-channel marketers. And please tell me who is NOT a "multi-channel marketer" now?
Everything is connected now like a pond. Throw a rock into any portion of your pond be it mobile, email, PPC or social and that rock quakes the rest of the pond. Understanding how to create positive ROI by tapping down some gauges while opening others is the key skill in what is sure to be an analytics future.