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Scoop.it!
Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly 
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Scoop.it!
ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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