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You don’t want people to just visit your page. You want them to take action once they are there.
Via GrupoNeo, massimo facchinetti
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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management |
Scoop.it!
Via GrupoNeo, massimo facchinetti
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KISSmetrics Mnemonic For Landing Pages
C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof
If I had to summarize the pieces of this mnemonic that are clear like VIA, Resolution Savvy Layout and Tidy Visuals in 3 words they would be, "LESS IS MORE" and SIMPLE Beats COMPLICATED.
Take out Occam's Razor and then, when you think you've shaved everything possible off the landing page shave another 25% and you will have created a great TEST page. First test? Shave another 25% and see who wins.
Rinse and Repeat.