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Professor Dan Ariely talks about his book, [The (Honest) Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves], in which he discusses different examples of dishonesty and looks at… 
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Thinking of doing a focus group? Focus group testing turns out to be a very poor tool for consumer insight. Here's why, and some better alternatives. Via Joachim Scholz, PhD
Martin (Marty) Smith's insight:
Agree with we've reached the point of diminishing return on focus group testing. Here are some excellent and better alternatives.
Joachim Scholz, PhD's curator insight,
November 3, 2013 4:37 PM
It is no secret that I am no big fan of focus group. This article does a really good job in listing some points why: Focus groups are prone to social bias and do not deliver findings that are giving you any deep insights. Focus groups are conducted in an artificial environment and emphasize rational decision making far more than you will see it happening "in the wild". Thus, focus groups are more like a less stringent survey done in a group, which is a very uncomfortable and dangerous hybrid between quantitative and qualitative methods.
Instead, you might want to create deep consumer insights through long interviews or persona modeling, or get a better understanding of how consumers act through observational methods.
Read the full article for a case study that tells you how persona modelling fared in comparison to focus group insights. |
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Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.
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![Curators Create Metadata For An Emerging Collective Intelligence [+Robin Good Note] | BI Revolution | Scoop.it](https://img.scoop.it/vzde2p5JYPsaZ2T72YNipDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the and "new literacies" so essential for survival in the always-on information-world we live in today. This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation. Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way. Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook). But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element. Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria." In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence. Curation Is The Social Choice About What Is Worth Paying Attention To. Good stuff. In-depth. Insightful. 8/10 Full interview: http://henryjenkins.org/2012/08/how-did-howard-rheingold-get-so-net-smart-an-interview-part-three.html Via Robin Good
Shaz J's comment,
September 3, 2012 3:20 AM
You're welcome :)
It's interesting interesting that you mention POV and stance, as that is not something I had explicitly articulated for myself, but naturally it must be implicitly true. In that sense, it reminds me (again) that curation forces self-reflection in order to present the content better, and that can only be a good thing. 
Liz Renshaw's comment,
September 8, 2012 9:57 PM
Agree with posts about curation guiding self reflection. This interview in particular is top value and two of my fav people indeed.
Andrew McRobert's curator insight,
August 19, 2014 8:43 AM
8. This links a series of three interviews quite lengthy but there is some insightful information for the novice in the digital information age. There is video links within the article, including a great question and answer with Robin Good on curation. The video brings a balance to this inclusion. |
Great new book from Predictably Irrational author Dan Ariely that shines the same light on contextual honesty.