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Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | BI Revolution | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.

Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:

Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 

delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

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GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day

GAMIFY Content Marketing via @HaikuDeck +1,010 Views In A Day | BI Revolution | Scoop.it

Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.

THANKS.

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.

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Storytelling Is The New SEO via @CrowdFunde

Storytelling Is The New SEO via @CrowdFunde | BI Revolution | Scoop.it
Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Basquiat's Banana - How To Get Great Visual Content ScentTrail Marketing

Basquiat's Banana - How To Get Great Visual Content ScentTrail Marketing | BI Revolution | Scoop.it
How To Get Great Visual Content
  • Create tension between your visual and your thesis. 
  • Explain the tension quickly. 
  • The more disparate the image greater need for immediate connection. 
  • Any image can work WITH explanation. 
  • Harvest images from Creative Commons (be sure to attribute).
  • Harvest images from internal resources. 
  • Harvest images by creating contests and games to ASK for them.

    Because your written content marketing is only as powerful as the opening and supporting visuals.
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5 New Content Marketing KPIs ScentTrail Marketing

5 New Content Marketing KPIs ScentTrail Marketing | BI Revolution | Scoop.it

You Are What You Measure
The old cliché is true - in content markeitng you are what you measure. This morning my friend Phil Buckley (@1918) shared a nice compliment on G+:

"I'm always impressed by the different ways +Martin W. Smith slices and dices his data to find the actionable nuggets."

Appreciate the compliment and thought I would share a view into how my content marketing brain works (scary I know LOL). This ScentTrail Marketing Post does two things. First it shares how I created the post Phil was referring to: Content Mentions Social Mentions Study (http://martinmartysmith.com/content-marketing-social-mentions-study/ ).

AND

The post shares 5 New Key Performance Indicators I use to watch our content marketing at Atlantic BT (and my personal brand content under the @ScentTrail label).

5 New Content Marketing KPIs
* Daily Mentions.
* Content Type.
* Tools.
* Top 10.
* Link Efficiency Index (LE().

Use these 5 new content marketing KPIs to know if, what kinds and what tools matter to your content marketing.

What about you? Do you have cool new content marketing metrics? Share them and I will curate in and share across my social net.

Thanks and happy Friday to my Scoop.it tribe :). M

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People Think in Pictures, So Should You

People Think in Pictures, So Should You | BI Revolution | Scoop.it

The visual marketing and "lean content" revolution are upon us. The more Infographic-like our marketing is (either for our companies and brands or for ourselves in personal branding) the better.

Martin (Marty) Smith's insight:

Look for my comment on this excellent post.

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Why Using ‘Vine’ for Marketing Makes Complete Sense

Why Using ‘Vine’ for Marketing Makes Complete Sense | BI Revolution | Scoop.it
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly

Via Thomas Faltin, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 24, 2013 9:34 AM

There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.

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Creating An Enterprise Content Marketing Strategy

Creating An Enterprise Content Marketing Strategy | BI Revolution | Scoop.it
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...

Via Eva Sanagustin
Martin (Marty) Smith's insight:

How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness. 

Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.

Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing. 

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What Organic #1s Teach About Content Marketing via @Scenttrail

What Organic #1s Teach About Content Marketing via @Scenttrail | BI Revolution | Scoop.it
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview

Little Things Make BIG SEO Differences - Fixing @GetSocialHealth Interview | BI Revolution | Scoop.it

Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.

I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.


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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | BI Revolution | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.

What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .

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Stories - Why So Important NOW

Stories - Why So Important NOW | BI Revolution | Scoop.it

Stories Matter
It is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece.

The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation.

You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove

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10 Ways To Make Your Infographic Cool, Connected and Viral from @AtDotComSocial [infographic]

10 Ways To Make Your Infographic Cool, Connected and Viral from @AtDotComSocial [infographic] | BI Revolution | Scoop.it
10 Rules That Make An Infographic Cool, Effective and Viral [INFOGRAPHIC]


Great Infographic from John van den Brink (@AtDotComSocial) about how to create Great info graphics. 

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Even GREAT Content Creators Should Curate More

Even GREAT Content Creators Should Curate More | BI Revolution | Scoop.it

There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard.


Via Stefano Principato, massimo facchinetti
Martin (Marty) Smith's insight:

Creation Is Hard
I love that line from this great Scoop by Massimo Facchinetti. This post is a great companion to my ScentTrail Social Mentions Study (just posted to Curation Revolution http://sco.lt/6UD0W9).

I shocked my friend @1918's SEO Meetup recently by suggesting the best ratio of content curation to creation is 90% curation to 10% creation. There was an audible gasp in the room.

I explained that curation has greater reach. For every minute of creation you get 3x as much out of using that same minute to curate. I create a lot of content, but, as my companion post proves, even I don't generate as much content as the daily mentions @ScentTrail receives.

 

Content gets shared. Here's the rub and the BIG reason my ratio is set to 90% curation - your are statically more likely to get shares with curated content. Since shares are a content marketing CSF (Critical Success Factor) and what we are playing for curation wins.

Why? I used to work for direct marketing catalogers (when I was a Director of Ecommerce). They taught me to always double down on winners and let losers go. Curation allows you to select content THAT IS ALREADY WINNING.

When I write something I'm betting it will be shared. When I see a great post by Brian Yanish (@MarketingHits), Robin Good (@RobinGood) or Michele Smorgon (@Maxoz) I know their extensive networks of supporters means high shares are likely. With a tool like Scoop.it I can also see the shares.

The irony is I hardly EVER look at existing shares to decide what content to share. I think in terms of WHO first. I have a group of about 50 friends I trust and I have a group of about 5 topics that are near and dear to me. When a friend shares something cool in one of my 5 interest areas I share it.

I agree with this post. Even if you can't CREATE you can CURATE. Even if you CAN create you SHOULD CURATE :). M

 

Stefano Principato's curator insight, July 12, 2013 1:48 AM

Content Curation is a term that describes the act of finding, grouping, organizing, or sharing the best and most relevant content on a specific issue.

 

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Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly

Build An Inbound Content Marketing Business in 3 Steps! | Visual.ly | BI Revolution | Scoop.it
3 steps reveals how to build a successful business selling your own products & services in a niche market!
Martin (Marty) Smith's insight:

If It Was Only This Easy :)
This infographic makes building a content marketing business sound so easy. To give credit, there is a big note at the bottom warning developing a scaled content engine isn't as easy as the rest of the infographic makes it sound (lol).

I would have added TESTING into step Five (my favorite testing tool is Optimizely.com).

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Pinterest Marketing Strategies [graphic]

Pinterest Marketing Strategies [graphic] | BI Revolution | Scoop.it
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.
Martin (Marty) Smith's insight:

Helpful graphic defining how to use Pinterest to support your Internet marketing efforts. 

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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | BI Revolution | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Martin (Marty) Smith's insight:

Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000). 

Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2013 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 2013 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho