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With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students. Via Guillaume Decugis, Jan-Olof Steen
Martin (Marty) Smith's insight:
Content curation is a great way to learn "the game"" of digital marketing. Filtering the world provides more reach, creates community faster and costs less than;...well any tactic we know. 
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Enjoyed speaking with Janet Kennedy in this podcast interview, but Janet posted as 009 [title]. Typing name of the episode into Google it didn't come up DESPITE Janet and I being connected in circles.
I would have had to know Janet's archive number of "009". We suggested Janet move 009 to the back and that created good and bad news. Good news it fixed the URL. Bad news is it wiped the tweets and social shares widgets clean (mostly). Worth that pain though as explained here.
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Storytelling is the new SEO shares examples of how your website and online marketing can tell engaging stories to win the NEW SEO.
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Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out. Of course, that has typically come after something very bad has happened.
Ego vs. No Ego
Loved this Curatti.com post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.
Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/).
Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!
Andy's Curatti post
http://curatti.com/invention-v-reinvention-in-the-age-of-disruption/
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Owning Conversations
Owning conversations means curating related content without worrying over if competitors created it. Owning a conversation means you know that the conversation is happening.
We suggest using Scoop.it and Paper.li to help "spider" the social web. When you "own" a conversation curating realted content, adding your take via Scoop.it-like snippets and being creful with attribution and how you use curated content (to avoide dupe content penalties) you are acting like a Google Authority. Have to act like an authority for a long time before Google trusts and rewards you.
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This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.
One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.
Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.
Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.
What about you? Do you think web first already? How did you get there? What have you changed?
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Stories Matter
It is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece.
The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation.
You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove
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For centuries infographics have been used to convey information in an easy to digest manner.
Infographics are among the most viral content any content marketer can create. An infographic can remain relevant for a long time too. Here is an infographic about how to make a great infograhic.
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![10 Ways To Make Your Infographic Cool, Connected and Viral from @AtDotComSocial [infographic] | BI Revolution | Scoop.it](https://img.scoop.it/4ptaKCCmWa2rU-nQdXp_EDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
10 Rules That Make An Infographic Cool, Effective and Viral [INFOGRAPHIC]
Great Infographic from John van den Brink (@AtDotComSocial) about how to create Great info graphics.
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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management |
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There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard.
Creation Is Hard
I love that line from this great Scoop by Massimo Facchinetti. This post is a great companion to my ScentTrail Social Mentions Study (just posted to Curation Revolution http://sco.lt/6UD0W9).
I shocked my friend @1918's SEO Meetup recently by suggesting the best ratio of content curation to creation is 90% curation to 10% creation. There was an audible gasp in the room.
I explained that curation has greater reach. For every minute of creation you get 3x as much out of using that same minute to curate. I create a lot of content, but, as my companion post proves, even I don't generate as much content as the daily mentions @ScentTrail receives.
Content gets shared. Here's the rub and the BIG reason my ratio is set to 90% curation - your are statically more likely to get shares with curated content. Since shares are a content marketing CSF (Critical Success Factor) and what we are playing for curation wins.
Why? I used to work for direct marketing catalogers (when I was a Director of Ecommerce). They taught me to always double down on winners and let losers go. Curation allows you to select content THAT IS ALREADY WINNING.
When I write something I'm betting it will be shared. When I see a great post by Brian Yanish (@MarketingHits), Robin Good (@RobinGood) or Michele Smorgon (@Maxoz) I know their extensive networks of supporters means high shares are likely. With a tool like Scoop.it I can also see the shares.
The irony is I hardly EVER look at existing shares to decide what content to share. I think in terms of WHO first. I have a group of about 50 friends I trust and I have a group of about 5 topics that are near and dear to me. When a friend shares something cool in one of my 5 interest areas I share it.
I agree with this post. Even if you can't CREATE you can CURATE. Even if you CAN create you SHOULD CURATE :). M
Content Curation is a term that describes the act of finding, grouping, organizing, or sharing the best and most relevant content on a specific issue.
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SEO is not dead, it's evolving. Learn more about how SEO is maturing and becoming the driving force on collaborations with PR and social media.
I see SEO a little differently. SEO as a thing unto itself is disappearing. SEO is now content marketing, email marketing, cause marketing and video marketing and almost anything else you can think of.
Sure there is technical SEO. Your titles are still important and keywords in body copy are good unless they are too dense or not consistent with the rest of the page.
SEO as a "let's optimize for SEO" feels dead and gone. If your content doesn't breed supporting social signals then it doesn't matter at least and hurts you at most. The need for confirmation kills the optimize only game.
The idea in the linked post of coordination across departments is correct and important (always has been). The cross functional nature of Internet marketing, the "it takes a village" aspect, has never been more important due to the need for social signals.
If your right hand doesn't know what your company’s left hand is doing good luck with that. Dissonance kills
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SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ...
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Gamify Content Marketing Blows Up
Yesterday I mentioned Gamify along with two other trending Haiku Decks. Gamify gained 1,010 views (+40% gain) in a day. A move that big usually means someone BIG shared. We will look around and figure out who to thank, and hope you will check out and share Gamify Content Marketing too.
THANKS.
Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.
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Winning Ecommerce
When the BIBLE of your industry writes as laudatory review as The Absolute Sound, the bible of audiophies, just did for Curagami beta partner Moon Audio a watershed moment just happened.
The Absolute Sound is known for its editorial honesty and TOUGH reviews. Here they are as accurate as ever describing the sound I hear from my Silver Dragon headphone cables better and more concisely than my efforts.
This amazing review got me to write the 5 Ecommerce Secrets post I've been meaning to write for a month. Here are 5 tips every ecommerce team should steal from Moon Audio:
Find 5 Moon Audio Ecommerce Secrets here
http://www.curagami.com/featured/winning-ecommerce-5-moon-audio-secrets/
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There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how. Added a Epic / Not Epic table.
What about you? What things do you know of that USED to be Epic and now not so much? What things are NEW and Epic? .
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![How to Share Infographics on Social Media - Best Practices [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/Y3VW4mgDK1_Gm-PDS0fg2Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
You should share infographics with your readers and social media fans! This post will show you how to do it the right way.
Cool tips infographic about how to share infographics with attribution and on different social nets.
If you thought sharing infographics was beyond you reach, take a look at his simple guide. It gives you some simple guidlines for how to do it and reap the benefits.
Golden rules or olden rules - innovation in infogrpahics is breaking some if not all of these rules!
Using infographics in social media, and how to do it right!
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Creating online scale is the hardest job you will ever love. This Haiku Deck shares tips learned from $30,000,000 in online sales and scaling CureCancerStarter.org, a new website to help crowdfund cancer research.
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SEO Controversy
The SEO controversy seems to be understanding exactly what Gooogle has and has not killed with their algorithm changes. This post explains the history from the first time I heard "SEO is Dead" two years ago right up to present day where any marketing unsupported by social signals is a dog that just doesn't hunt.
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metrics scan I've been espousing the need for predictive metrics in HR for over 20 years, so I am pleased that more talent leaders are now beginning to realize their value. Unfortunately, most of what is written on the subject ...
Fascinating and runs from the preschool easy to the double dutch complicated.
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Why STORIES Are Sticky
Funny how seductive context can become. I own an amazing TIGER of a bicycle, a Specialized Roubaix SL2, purchased after Martin's…
In this GPlus riff I explain how I was duped for a moment out of telling a great story when we created the @StoryofCancer eBay store (http://www.ebay.com/usr/curecancer2013 ) context can be seductive and I can be stupid (lol).
There are probably a million eBay "power seller" rules I don't understand (and may never), but great analogy based storytelling is at the heart of why teams I've managed made over $30M in online e-commerce.
He who tells the better story wins, a parable you would think I would know by now.
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You Are What You Measure
The old cliché is true - in content markeitng you are what you measure. This morning my friend Phil Buckley (@1918) shared a nice compliment on G+:
"I'm always impressed by the different ways +Martin W. Smith slices and dices his data to find the actionable nuggets."
Appreciate the compliment and thought I would share a view into how my content marketing brain works (scary I know LOL). This ScentTrail Marketing Post does two things. First it shares how I created the post Phil was referring to: Content Mentions Social Mentions Study (http://martinmartysmith.com/content-marketing-social-mentions-study/ ).
AND
The post shares 5 New Key Performance Indicators I use to watch our content marketing at Atlantic BT (and my personal brand content under the @ScentTrail label).
5 New Content Marketing KPIs
* Daily Mentions.
* Content Type.
* Tools.
* Top 10.
* Link Efficiency Index (LE().
Use these 5 new content marketing KPIs to know if, what kinds and what tools matter to your content marketing.
What about you? Do you have cool new content marketing metrics? Share them and I will curate in and share across my social net.
Thanks and happy Friday to my Scoop.it tribe :). M
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![Maximize SEO POWER: Claim Google Authorship For Slideshare [easy] | BI Revolution | Scoop.it](https://img.scoop.it/1295g3vc-rh6dER02hOCKTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
How to Claim Google Authorship for SlideShare
My slide deck at +SlideShare shows you how.
Excellent post by my friend @MarkTraphagen on how to make sure your Google profile is sending positive author vibes to your Slideshare decks.
Why is claiming your Slideshare so important?
Read my Why Slideshare ROCKS Content Marketing and SEO )http://martinmartysmith.com/why-slideshare-rocks-content-marketing-and-seo/) post for why #SEO and Slideshare are so related. By spending about ten minutes and following Mark's precise instruction I bet you more than double your Slideshare's SEO power AND add to your author rank juice (all good).
# sceuned15
Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking.
Content curation has become an essential digital literacy skill for teachers and students.