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“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom”
Via Sandra Pickering @opento, Abush
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Rescooped by Martin (Marty) Smith from Marketing |
Martin (Marty) Smith's comment,
February 9, 2014 7:46 PM
This was GREAT. Great share thanks. Marty
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This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing.
Why care so much about personas and archetypes? Those concepts help create relevant marketing. Relevant marketing creates engagement and engagement becomes money.