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Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0 |
Scoop.it!
Martin (Marty) Smith's insight:
What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."
Quote from Danny Sullivan of Search Engine Land: "
Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.
In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb