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From
uxmag
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M