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A lot of B2B companies in boring industries are intimidated by content marketing or just skip it all together. So what you’re not writing about the newest tech gadget that appeals to the mass market? Your content might not matter to most of them, but it does matter to some—your customers and your potential customers. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Year But We're Boring * Tell A Story. * Make someone's life easier. 
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SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only drawback of…
The New SEO eliminates the free lunch many enjoyed before. The days when keyword mapping could create a sense of false popularity, popularity from understanding how to play the keyword game slightly better than others, is all but gone.
This post from Business2Community provides a solid overview of how to retrain your muscles to the new SEO where your content's ability to create real community has never been more important.
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Today, in a very crowded Hynes Convention Center bathroom, I got to witness a very valuable economics lesson. The HCC is heaving from the crowds for Hubspot's
Marty
This is SO good I will have more to say tomorrow when I'm not so tired my eyes hurt :).
Great article! Information is useless with out good as the transmission.
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Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000).
READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.
When I was at HP the editorial team did title tests and found noticable performance improvements.
I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho
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Wrote this, the 2nd in a 3 part series, post about how Pinterest and the visual web create time layers where YOUR time, MY time and OUR time are all different. The post discusses the practical Internet marketing implications including making sure all content marketing is visual and textual, pinable and Retweetable.
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Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management |
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Why is Content Marketing key for 2015 Conventional, single-thread, one-way, disruptive mass communication – like the television commercials that brands have long subsidized – is on the way out. T…
Yes 2015 is the year of content marketing, but be sure to read Content Marketing's Unfinished Symphony on Curagami:
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Rescooped by Martin (Marty) Smith from AANVE! |Website Designing Company in Delhi-India,SEO Services Company Delhi |
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"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert.
Great @Cendrine Marrouat - https://www.cendrinemedia.compost (one of Curagami's Top 50 Highly Recommended Content Curators)
Copywriters and content marketers take note.
Very fascinating article. I've always been intrigued by the selective use of certain words...and their impact.
How important are words for modern marketers?
Take a look at this infographic!
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BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!
Wow, love BuzzSumo and what a friend to content curators. BuzzSumo organizes the firehose of content and shares the most shared links and key influencers BY keyword search. This morning I typed in marketing and found an amazing post from The Next Web about emotions in marketing. GREAT tool for content curators.
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Content Marketing Institute Genius
You could build an entire content marketing world using @CMIContent's two amazing yearly Content Marketing Benchmark Studies.
B2B
http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2bresearch2013cmi-121023151728-phpapp01-1.pdf
B2C
http://contentmarketinginstitute.com/wp-content/uploads/2012/11/b2cresearch2013cmi-121113201300-phpapp02.pdf
Content Marketing World remains one of the best conferences I've ever attended and these two studies are masterworks that define a revolution - the content marketing revolution.
I'm using both to write SpinSnip's business plan. SpinSnip is moving content from one dimension to another (spin and then snip). Content must flow in all directions at all times. Paid moves to earned and owned and so forth.
We LACK the tools needed as content marketers to effectively know what content needs spinning and what should be snipped, so we are working on that. Working on a set of tools content marketers can use to know what content is achieving critical mass and why.
SpinSnip is at the core of our crowdfunding work for CureCancerStarter.org too (http://www.curecancerstarter.org). If you only use two pieces of content fo form your plans, not something I would recommend, these would be the two.
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![51 Gets You 77 - 51 Blog Posts (or more) Generate 77% More Leads [Visual.ly Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/1907ZMxf30epEr21NmZ6ETl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....
Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).
Here's an interesting info graphic that features tips for various social media channels.
Good Stuff!