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Content marketing is gaining steam as one of the most significant aspects of a B2B marketer's campaign. B2B Marketing's Erica Bell recently highlighted the growing importance of content,
Via massimo facchinetti, Mike Ellsworth
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Rescooped by Martin (Marty) Smith from Enterprise Social Media |
Scoop.it!
Via massimo facchinetti, Mike Ellsworth
Martin (Marty) Smith's insight:
As Seth Godin so famously said, we content market because it is all that is left. 2013 promises to be the year content marketers begin to tie the top of the conversion funnel where the traffic goes in to the bottom where the money is made.
As we refine connections between Stimulus (content creation) and Response (buying patterns) our social media marketing and inbound marketing will shift and finally fill the sail with wind.
This is one of dozens of end-of-the-year articles that say the same thing: social media and content go together and are effective for B2B marketing and sales.
Via @WheatleyCarl