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BI Revolution
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Scoop.it!
Selling without story and social is over. We by from those we love who share the best stories.
Martin (Marty) Smith's insight:
Insight 
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Mapping Product Sentiment
Yesterday I wondered if we could use Jim Stengel 5 Ideals to understanding a product's human experience:
* Joy.
* Connection.
* Exploration.
* Pride.
* Society (change the world).
Turns out there is a TED talk about exactly this idea. Ecologist Eric Berlow and physicist Sean Gourley used natural language processing and physics, and that part sounded a tad "black box", to map every ted talk ever given in order to understand connections and outliers.
Would love to figure out how to do something similar for product reviews. Anyone with ideas on HOW or WHO please share. Knew I should have paid more attention in Calculus :). Marty