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Scoop.it!
Everything you need to know before you can start to sell digital products online even without a large following. 
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Scoop.it!
![What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it](https://img.scoop.it/-PLZQudgvLSBFI6BgnNMUjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Martin (Marty) Smith's insight:
Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
mark ivey 's curator insight,
March 21, 2014 11:45 AM
It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) |
Selling Stuff Online
This Jurij Burchenya post includes excellent tips and demonstrates one very cool content marketing idea. We love the big green "click this button to get a list" riff in this post.
Your content needs to appeal to readers and scanners. Jurij's big green button will encourage scanners to quickly get and use the essence of his article. Well done.
In addition to Jurij's tips we would add:
* Magazine Your Content - create expectations about what will happen each week, month or quarter and then exceed those.
* Create stores on scaled sites like Amazon, eBay and Etsy.
* Use PPC to teach you how to form offers and what content is gold.
* Gamify your content (see our Haiku Deck on the topic here: https://shar.es/1vgyKm ) with contests and games.
Do any two of those ideas plus the ditch digging Jurij's post describes and you will build a following, sell things and have fun. How do I know? I'm a former Director of Ecommerce who managed teams who made more than $30M online during my tenure :). Marty