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Own conversations own the traffic. Scoop.it makes it easier to own conversations by combining with Google+ to speed change from "sites" and to conversations.
Forces blowing the web apart:
* Ubiquitous #mobileweb .
* #socialmediamarketing
* #COPE (Create Once Publish Everywhere).
* #video .
* Appification of the web.
* #cloudcomputing .
* Scaling social nets and tools.
