Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes.
Via Mark E. Deschaine, PhD
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Martin (Marty) Smith's comment,
February 9, 2013 9:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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Agree, the web is complex. We need metrics that help sort the wheat from the chaff.