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Scoop.it!
This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream. 
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Scoop.it!
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights. Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
Scoop.it!
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
Martin (Marty) Smith's insight:
Topsy Secret Weapon
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Scoop.it!
From
uxmag
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
Martin (Marty) Smith's insight:
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M
Scoop.it!
Martin (Marty) Smith's insight:
What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
Pavlos Nomikos's curator insight,
October 6, 2013 12:44 PM
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period." 
David Bennett's curator insight,
October 11, 2013 6:34 AM
Quote from Danny Sullivan of Search Engine Land: " Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around. In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”"" 
Deb Nystrom, REVELN's curator insight,
October 16, 2013 9:40 PM
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb |
