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Scooped by Martin (Marty) Smith
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Google Analytics - How To Map Home Page Clicks For Fun & Profit

Google Analytics - How To Map Home Page Clicks For Fun & Profit | BI Revolution | Scoop.it

How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post: 

http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa

Lori Wilk's curator insight, February 9, 2016 7:02 PM

#Gratitude for #analytics #insights #curagami 

Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
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Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

Pavlos Nomikos's curator insight, October 6, 2013 12:44 PM

"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

Scooped by Martin (Marty) Smith
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Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It

Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It | BI Revolution | Scoop.it

Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 

 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 

2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 

3. Allocate - Now multiple your Not Provided total by your % Remaining. 

4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C). 

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Rescooped by Martin (Marty) Smith from Local Search Marketing Survival Strategies
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Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool]

Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool] | BI Revolution | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

Via themezoom
Martin (Marty) Smith's insight:

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire