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The tools of augmented analytics will be able to automatically go through data, clean it up, identify data patterns and trends, present them as a visualization or in natural-language narratives such as “50% of web traffic is middle-aged women from US”, and then convert these insights into actionable steps without professional supervision. 
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The Mythical Silver Bullet Dashboard
Martin (Marty) Smith's insight:
We don't believe in silver bullets. The web moves too fast. This new dashboard suffers from some of the same "clouding" problems we are all too familiar with, but there's more of it (lol).
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How To Map Your Homepage http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa
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This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.
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From
uxmag
The power of text analytics is now readily accessible through intuitive and openly available software. Running analysis is straightforward enough, as the examples in this article illustrate. However, the prerequisites of impactful insights haven’t changed. Proper problem definition, domain expertise, and stakeholder engagement are key to well-guided mining and actionable output—whether you’re improving a user interface or the broader user experience.
Via Luis Costa
Martin (Marty) Smith's insight:
Thanks to @Luis Costa for this great Scoop. Was looking for something like this just the other day as we discussed ways to understand the sentiment of online reviews :). M
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From
tdwi
Marty Note - 10 BI Trends * Search Will Improve Dramatically (agree). * Enterprises come to terms with Big Data. * Analytics Tools Vendors see importance of FAST and EASY. * How Social Media is changing everything become more clear (less search, more mobile and social). * Expect a new flurry of WAZE.com-like crowdsoure apps.
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Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights. Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
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5 Social Media Analytics Companies You Need To Check Out
Martin (Marty) Smith's insight:
Excellent post with "new to me" cool tools. Can we ever have enough great analytics tools? Nope :). M
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![Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool] | BI Revolution | Scoop.it](https://img.scoop.it/dBI-FsazCzGHOfKKZS5o9jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013 Via themezoom
Martin (Marty) Smith's insight:
The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer.
themezoom 's curator insight,
August 30, 2013 9:33 AM
You can read this article on Network Empire News. Related Network Empire Products and Services That Will Help You A Ton: The Network Empire Private Members Area. Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:
themezoom 's curator insight,
August 30, 2013 9:33 AM
You can read this article on Network Empire News. Related Network Empire Products and Services That Will Help You A Ton: The Network Empire Private Members Area. Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:
themezoom 's curator insight,
August 30, 2013 9:33 AM
You can read this article on Network Empire News. Related Network Empire Products and Services That Will Help You A Ton: The Network Empire Private Members Area. Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:
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How do my online shop’s marketing channels actually perform? Google AdWords, Facebook advertisements, affiliate sites, partner network – where should I invest my time and money to optimize my ...
Martin (Marty) Smith's insight:
This is an excellent and correct post. Every merchant already has all the informatoin they need. Problem isn't DATA it is integration. Integration is where you know your VIP customers, multi-buyers, prefer Wednesday sales and Bogos over Free Shipping and % off (note I've NEVER seen data supporting that conclusions and probably never will given the importance of free shipping).
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I started blogging in 2005, and started checking out Twitter and Facebook in 2007. While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so. So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else. Even now, some people are beginning to say that social media’s bubble is about to burst. So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place? One idea that’s been gaining traction in the last year or so is that of Big Data. In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss.... Via Jeff Domansky
Martin (Marty) Smith's comment,
February 9, 2013 9:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is impacting the business bottomline.” Yes conversions always matter if they are ecommerce transactions. But if your conversions are goal conversions and not ecommerce transactions then there is always a possibility that they are adding little to no value to your business bottomline. In fact it is more likely than you think.
Marty Note Via Mario Lanza
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Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes. Via Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:
Agree, the web is complex. We need metrics that help sort the wheat from the chaff.
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Cool Use of Google Analytics Reports
Martin (Marty) Smith's insight:
Great blow by blow of a creative way to use Google Analytics Reports. Too Good.
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We Added a page on top gamification tools such as SweetToothRewards.com (affordable gamification), Badgeville and Bunch Ball.
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Book by Alistair Croll and Ben Yoskovitz about using data to build a better startup faster, part of the Lean Startup series with Eric Ries and Ash Maurya from O'Reilly
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Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :).
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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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Your ad server should do more than just serve ads. We built adOS to be the fastest, easiest to use platform for managing all your online advertising. It's free to get started!
Martin (Marty) Smith's insight:
Ad Serving is so much more than you think. If our we design future is a series of contingent creative modeled to display based on predictive analytics then the existing very close to that idea is sophisticaed ad serving. In our new GOOGLe world washing 12,000 uniques a day through for so few conversions would slowly lower your website's value. These days you want your heuristic measures (time on site, pages viewed, conversions such as downloading or signing up for something or buying something to go UP). Last idea is very important because what is our content OTHER than long form ads? A: Our Content Is Exactly A Long For Ad. what DMers used to call "advertorial". The role of our content in an inbound marketing world is the same as advertorial. It doesn't look as "sell you a a used car", but don't kind yourself if your company is spending millions there better be some clear ROI somewhere.
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Martin (Marty) Smith's insight:
What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
Pavlos Nomikos's curator insight,
October 6, 2013 12:44 PM
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period." 
David Bennett's curator insight,
October 11, 2013 6:34 AM
Quote from Danny Sullivan of Search Engine Land: " Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around. In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”"" 
Deb Nystrom, REVELN's curator insight,
October 16, 2013 9:40 PM
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb
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Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...
Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.
Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).
Best part of all is you can get a lot of return from Topsy before you spend a dime.
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Image: birgerking/Flickr Social media is a treasure trove of insights and useful information, but most people have realized that the path from hype to
Great WIRED article about SMM Analytics where the insights apply across the ocean of Social Media Marketering. Here is my favorite quote:
"This variety of formats means that, while organizations may want to treat social media like every other data source in their information management portfolio, gleaning insights from these channels necessitates an entirely new approach. "
Duh and that idea is applicable across SMM as a whole.
Hell they had me at, "Clean up".