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Data scientists need psychological insights to tune customer analytics | The Big Data Hub http://t.co/trX7AxtwJM
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Scooped by Martin (Marty) Smith |
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This is an interesting piece that picks a fight I am not sure exists - the fight between marketing via psychological ideals and marketing based on Big Data. I understand one is IN FASHION (Big Data) as the other wanes, but, and the piece points this point out too, this feels like a distinction without a difference.
Worth the read if only for the fascinating road IBM Watson is trying to carve. Watching a bunch of engineers become a marketing organization is fascinating and somewhat like watching your child take his first steps (lol).
Before you send angry GPlus notes I know IBM has always been a marketing powerhouse, but today's world reacts to POWER much differently than the 1960's when mainframes ruled the world and IBM was synonymous with information management excellence.
Not so much lately since the world is decentralized, sources of power highly fragmented and you can't buy your way to the top of this new marketing Everest with MONEY (alone). Have to win hearts and minds of real customers now or you are in a world of hurt.
Winning hearts and minds requires emotional connection more than POWER as so this new IBM, the one attempting to win hearts and minds, is taking its first marketing steps all over again. Fun to watch.