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Scooped by Martin (Marty) Smith
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Stories - Why So Important NOW

Stories - Why So Important NOW | BI Revolution | Scoop.it
From scenttrail.blogspot.com - September 15, 2013 12:25 PM

Stories Matter
It is easy to find content about how HOT stories and storytelling have become. I included links to my favorite storytelling coach and Scoop.it mentor Karen Dietz (@Kdietz) in the piece.

The post also explores the trickiest part of storytelling. Marketers, a group of type A communicators, must tell stories with intent now. The real intent is to create the trust needed to have a conversation.

You see the rub. We tell stories to share our vulnerability and the LISTEN and CURATE the stories of others. Stepping back takes courage, discipline and storytelling’s so sure of their cause and abilities they have nothing to prove

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How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends

How Storytelling Is The New SEO Went Viral Thanks to POWERFULL Friends | BI Revolution | Scoop.it
March 25, 2013 6:06 PM
Martin (Marty) Smith's insight:

Storytelling Is The NEW SEO on SlideShare's home page (bottom row, 2nd from right thanks to Ally Greer for the alert :)

2200 + Views In A Day
Some will tell you it is impossible to have content go viral. That powerful forces control the viral headlands. They are (controlled by powerful forces), but it isn't (impossible to have content YOU create go viral).


Here is a blow by blow of how Story Telling Is The New SEO trended enough to be included on the cover of Slideshare today (something I know about from an alert from friends here @Scoopit, Storytelling is bottom row 2nd from right).

 

Storytelling Is The New SEO Story

I'm presenting Storytelling Is The New SEO tomorrow night at @1918's (Phil Buckley's) SEO Meetup (more info here: http://www.meetup.com/RaleighSEO/events/100105202/. 

I've been thinking about the "secret" implications of Google's algorithm changes. Navneet Panda helped Google see just how dirty our rooms have become and then they armed a Penguin to make sure we got the message and SEO life, as we knew it was OVER.


Storytelling as practiced by REI, Patagonia and others is the KEY to high engagement and Google is clear on want HIGH ENGAGEMENT from your content. 


VIRAL = Good To Have POWERFULL Friends
If you want to have your content go viral it is good to have powerful friends. Storytelling Is The New SEO started going viral because of Scoop.it. The first shares came from my embed on Design Revolution. There are almost 400 shares from that embed as I write this.

I douibled down with Facebook, Twitter, G+, LinkedIn, Tumblr and Pinterest support, but Scoop.it got the ball rolling. Then, once Storytelling Is The Next SEO was trending Slideshare put it on their home page and blew it up (now over 2,300 views and 57 downloads).

I've had several posts go viral and there is always a powerful mentor in the loop. Storytelling proves, once again, it is important to have powerful friends (those you've met and know and others you may not know) to have content go viral. 

 

Will be presenting Storytelling Is The New SEO LIVE tomorrow night starting at 6:30 at Phil's SEO Meetup. Find event details here: https://plus.google.com/events/c46hqgi89ig21oef90qafggoiho  

 

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Scooped by Martin (Marty) Smith
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3 Marketing Ninjas Reveal Their Content Marketing & SEO Secrets

3 Marketing Ninjas Reveal Their Content Marketing & SEO Secrets | BI Revolution | Scoop.it
From plus.google.com - August 20, 2013 9:45 AM
Three Content Marketing Ninjas Reveal Their Secrets!

My live blog of a session at the Raleigh SEO Meetup with +Casie Gillette of KoMarketing…
Martin (Marty) Smith's insight:

My friend @MarkTraphagen reminded me of this fun SEO Meetup hosted by my friend Phil Buckley (@1918) featuring another friend Amy Lewis (@CommsNinja). The discussion is the changing nature of Search Engine Optimization (SEO) and how content truly and finally is KING.

Content being KING has many implications ranging from a need for new Key Performance Indicators (KPIs) to shifting tactics and strategy away from the old optimization days and toward a new world where storytelling is the new SEO.

My Storytelling is the new SEO presentaion is on Slideshare
http://www.slideshare.net/martinmartysmith/storytelling-new-seo

(now with over 16,000 views and all views started from this SEO Meetup and the new nature of content, storytelling and SEO. Thanks to Mark for reminding me of how spcial this meeting was :).

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