Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
SEO #1 organic listings are great, but not all keywords are equal - of Scenttrail Marketing's top posts the most promise comes from a Google #3 because ... 
No comment yet.
Sign up to comment
|
Scoop.it!
What Is Wiki-ization of Marketing When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Ken Morrison's curator insight,
May 18, 2013 2:21 PM
I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook. They fixed it now (kind of) by attaching a link to a site where you can see it better. However, they shared an infographic that nobody could read. Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link. I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater) 
Martin (Marty) Smith's comment,
May 18, 2013 5:22 PM
Ken's right when he says "Because Social Signals seem to trump common sense" AND such poor content calls into question how much BOT support is built into a platform such as TechCrunch. The idea that the little guy has half a chance doesn't look TRUE when a lousy infographic gets more auto-bot support than content worked into a pot from raw clay. Semantic web will fix some of this, but maybe there is a more important question for TechCrunch. Is THIS TechCrunch a shadow of its founding passion and commitment. Has TC sold out to the point where its MACHINE has taken on a life unto itself and is that a good thing? Ken says NO and I agree. Take our engagement for granted and it can disappear in a blink. Does MYSPACE ring any bells in this regard?
|
