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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | BI Revolution | Scoop.it
From curatti.com - February 15, 2014 8:01 PM
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.
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Agnostic Wins - How A Rebel Army Can Still Win Despite New Google

Agnostic Wins - How A Rebel Army Can Still Win Despite New Google | BI Revolution | Scoop.it
From scenttrail.blogspot.com - October 26, 2013 9:48 PM

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

 

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Invention v. Reinvention In The Age of Disruption - Curatti

Invention v. Reinvention In The Age of Disruption - Curatti | BI Revolution | Scoop.it
From curatti.com - December 11, 2013 3:37 PM
Human history is littered with examples of how rebuilding is so much swifter and more complete if whatever preceded it was wiped out.  Of course, that has typically come after something very bad has happened.
Martin (Marty) Smith's insight:

Ego vs. No Ego
Loved this Curatti.com post by @AndyCapaloff. Any discusses the need to "set free the beers" online, to let what works now dictate our Internet marketing reactions INSTEAD of insisting upon some outdated ideology.

Internet marketing only has one time - NOW. To not accept what is happening now is ego-writing checks you can't afford. I found a solid demonstration of "ego" when an analysis of top 10 online retailers showed most follow back less than 1% of their followers (Is Ecommerce Stuck In The Mud http://curatti.com/is-ecommerce-stuck-in-the-mud/).

Andy suggests finding your accepting mind, the mind you would have if everything was destroyed or you were starting from scratch, is a great way to be as an Internet marketer. Agree!

Andy's Curatti post
http://curatti.com/invention-v-reinvention-in-the-age-of-disruption/

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The GENIUS of SEO Social Siloing [video]

The GENIUS of SEO Social Siloing [video] | BI Revolution | Scoop.it
From www.networkempire.com - April 17, 2013 10:00 PM

This is a VERY advanced discussion of SEO, stay with it and watch it several times as it is very, very important to understand how to create a perpetual downstream traffic system. 


Via themezoom
Martin (Marty) Smith's insight:

Advanced SEO

I too studied SEO Siloing with Bruce Clay, but social was just beginning when I studied SEO with Clay. These Russell Wright videos are a not so subtle pitch, but, for a change, there is real intelligence and genius inside the pitch. 

Concepts such as “Vertical Market Keyword Research” are brilliant and something I've done for years with brute force. The advantage of siloing when your competitors don't can't be overstated. 

One clear advantage is the idea of an ever-expanding traffic set that creates scale faster and faster. Wright is clearly a social / SEO / content marketing genius. Let these videos wash over you a little and you will agree. 

Read my Advanced SEO: Siloing, Bleeding and bottling for more. 
http://scenttrail.blogspot.com/2012/06/seo-advanced-lessons-in-bleeding.html  


Russell Wright on Google Plus
https://plus.google.com/116663504982888286028/posts?partnerid=gplp0 
 

Wright on Scoop.it
http://www.scoop.it/u/themezoom  

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themezoom 's curator insight, April 17, 2013 9:31 PM

I love this system! (But I am biased . . . I simply want you to have it ALL see!)

- Russell Wright 
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