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3 Tips for Successful Content Marketing in the Age of Google RankBrain

3 Tips for Successful Content Marketing in the Age of Google RankBrain | BI Revolution | Scoop.it
From www.inc.com - June 21, 2017 12:16 PM

Content & RankBrain

What we have here is a failure to communicate. Cool Hand Luke's famous quote applies to SEO and content marketing in the age of a semi-autonomous almost sentient ranking algorithm as this excellent INC post shares. 

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Scooped by Martin (Marty) Smith
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Google Rankbrain: Scorched Earth? - Curagami

Google Rankbrain: Scorched Earth? - Curagami | BI Revolution | Scoop.it
From www.curagami.com - March 23, 2016 8:34 PM

2 + 2 = Zebra
When we are trying to explain the unexplainable crazy digital marketing business we use a dada-like math and art analogy. Two plus Two equal Zebra speaks to the surreal nature of what we do, the clash of art, science, reason, understanding, serendipity and random BUMMERS and joy every SEO knows and doesn't know. 

We're riffing Larry Kim's great RankBrain Judgement Day post for SearchEngine Watch. We only understood parts of Kim's brilliant post, but all the right ducks are in the right rows. Kim's post feels like the future of seo's math even if we only understand it half as well as that differential calculus class that kicked our butt in college.

 

Why is Rankbrain, Kim's post and the future of SEO important?

2 + 2 = Zebra :). Marty  

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AI Is Transforming Google Search. The Rest of the Web Is Next

AI Is Transforming Google Search. The Rest of the Web Is Next | BI Revolution | Scoop.it
From www.scoop.it - March 24, 2016 8:45 AM
As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 

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José Gil de Sagredo's curator insight, March 25, 2016 7:33 AM

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 
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