BI Revolution
34.1K views | +1 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Internet Marketing Strategy 2.0
Scoop.it!

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

Pavlos Nomikos's curator insight, October 6, 2013 12:44 PM

"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period."

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

Scooped by Martin (Marty) Smith
Scoop.it!

Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO]

Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it

SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them. 

Martin (Marty) Smith's insight:

Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail. 

Follow Rand's Rules and your content will be considered UNIQUE and VALUABLE.

http://scenttrail.blogspot.com/2013/01/rand-fishkin-demystifies-dupe-content.html  

No comment yet.