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![State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it](https://img.scoop.it/vhmTJJqfU04zT_tEWoUVGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget. 
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Scoop.it!
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights. Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
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Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).