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From
digiday
Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data.
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How To Map Your Homepage http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa
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We created Curagami to answer a single vexing question. What content should you create and why? Our Curagami Reports answer that question for you.
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“ Applying consumer psychology to branding. This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neurom” Via Sandra Pickering @opento, Abush
Martin (Marty) Smith's insight:
This is a great Slideshare. Branding archetypes page is worth the price of admittance. Archetypes form the core of personas and segments, something every Internet marketer is scrabbling to inject into their marketing.
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![State of Digital Marketing 2014 [Infographic] - SocialTimes | BI Revolution | Scoop.it](https://img.scoop.it/vhmTJJqfU04zT_tEWoUVGTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A survey of 500 marketing pros found that while digital gets the most lip service, it receives only 1/4 of the budget.
Martin (Marty) Smith's insight:
Surprised to see ad budgets still 75% traditional meda, 25% digital. Should be other way around. Like turning a battleship. Love the "Have Generated Revenue from Social Media" stat as if anyone would know (lol).
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Why Facebook Sucks For Internet Marketers * There is no "mutual benefit" since minute you figure something that works out they take it away.
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Knowing the line between Internet marketing you must create to develop trust and marketing you do for ROI is Internet marketing's money making secret.
Martin (Marty) Smith's insight:
Ever write something and then read it and think, "Yes that is what has been tugging at my brain for months"? This line did that for me:
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How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Martin (Marty) Smith's insight:
Friendship Marketing
Not too long ago I wrote about how when it is easy to find GREAT companies thanks to a connected, social and mobile economy we buy from those we LOVE.
Social media in general and Facebook in particular will be how we form and maintain relationships as we walk into a future of infinite choice where hearts and minds must be won with every action and equal and opposite reaction.
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Which of your customers is making you money and what customers are costing you money? Amazing how many companies can't answer this critical question.
Martin (Marty) Smith's insight:
I'm a sucker for a matrix and this sales data matrix from @CanopyLabs is no exception. If your company can do the legwork this visualization could prove invaluable because: * Best, most profitable, customers jump off the page. * Strategy is easier to create.
Stelvio Gori's curator insight,
January 31, 2013 5:16 AM
Using it jointly withThroughput Accounting and you're done! |
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First Social Impact Counter
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Asking the right questions in the right way is key to online marketing success. How SMBs can compete with Amazon isn't as important as what is their why and how are they learning from Amazon's web marketing power. * Social Shopping Nowists.
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![How To Build A Social Media Marketing Funnel [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/HOs-SDNhq8wC0ZJh2sx4WTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Brianne Mellon's curator insight,
May 7, 2014 10:44 AM
How to use social media to boost your brand. Good visuals! This post really speaks for itself. 
EZSelect's curator insight,
May 7, 2014 2:34 PM
Very good layout showing who's using which social media channels.
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ODigMa presents a sales oriented approach to measurement of ROI across various stages of sales funnel. Use it to save tons in your marketing budget. This prese
Martin (Marty) Smith's insight:
Like this approach. Attribution is still a bear, but they give some good ideas for modeled workarounds.
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Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I'll show you how to find the most valuable social data and actionable insights. Via Lesley Rodgers, Gerrit Bes
Martin (Marty) Smith's insight:
Excellent way to create KPIs for social media. Once you have KPIs you can connect, with a little "magic math", to ROI. Be GENEROUS in your attributions despite what your CFO says :).
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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew ...
Martin (Marty) Smith's insight:
I agree. Analytics are much too siloed. Breaking down silos with "convergence analytics" can only help multi-channel marketers. And please tell me who is NOT a "multi-channel marketer" now?
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The Facebook ROI Mystery
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![Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/D2QX9Dfpc0M-CiaG2IVC9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
A recent study revealed that almost half of companies are not monitoring their online social media communities. More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns. Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way. This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business. Via Lauren Moss, Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
The New Sales Kakuki & Social Media Metrics Remember that Heuy Lewis song, "I Need A New Drug"? We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: https://plus.google.com/u/0/102639884404823294558/posts/PzEcByR7ptH
Martin (Marty) Smith's comment,
April 19, 2013 2:08 PM
Irvin There is a trick. Convert your Social Media into some currency you are more familiar with. Divide followers by your sales or profits or traffic and you create a ratio between a leading and following indicators. Sales is following, traffic is leading. I just put a riff about this on Martin W. Smith on G+ too.
Irvin Banut's comment,
April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Drew Hodges's curator insight,
February 19, 2015 5:58 PM
This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.
What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement.
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![Social Media Marketing 2013 Game Changer [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/rQ15ESClHACCmcugsjta_Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media Marketing Takes Flight in 2013 Marketing turns upside down. As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Via chezmadeline
Martin (Marty) Smith's insight:
One would hope that by 2013 all Social Media Marketing naysayers are vanquished. One would hope.
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This report showing publishers buying more Facebook traffic isn't a huge surprise since FB is pushing us in that direction. What is surprising is the apparent efficacy of the spend.