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Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight
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Selling SMM To The C Level

Selling SMM To The C Level | BI Revolution | Scoop.it
From www.viralblog.com - December 12, 2012 8:23 PM
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign....
Via Jeff Domansky
Martin (Marty) Smith's insight:

Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. 

Ask your CEO to imagine where your brands will be in five years WITHOUT a strong social presence. Ask if they believe it was helpful, in the company's formative years, to focus and learn new things.

If they answer the first question with some version of the current situation. If they answer question two with a firm NO then RUN don't walk to a new job.  

more...
Jeff Domansky's curator insight, December 12, 2012 8:12 PM

Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them.
Martin (Marty) Smith's comment, December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment, December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end
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Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight
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10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing | Jeffbullas's Blog

10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing | Jeffbullas's Blog | BI Revolution | Scoop.it
From www.jeffbullas.com - September 12, 2012 10:34 PM
Many companies are still figuring out social media marketing. Businesses are starting to realize that Facebook and other social media channels can influence their target market to create massive traffic and sales.

 

...Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list.


It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”.


So how are big brands leveraging this power to their benefit?
Here are 10 ways that big brands are using Facebook to tap into this limitless potential....

 

[Jeff Bullas offers 10 colorful examples of brand success using Facebook - JD]


Via Jeff Domansky
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