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What Is Wiki-ization of Marketing
When claims unsupported by social signals are considered "spam" marketing has been "wiki-ized". Content marketing is NOT solipsistic. Content marketing is a conversation. Lecture and you lose.
Create content unsupported by social media love (shares, links and links) and you lose. Do enough of this kind of one-sided unsupported marketing and you could lose BIG, be labeled a spammer, lose your place in Google or worse.
The wiki-izaiton of marketing brings new rules about The ASK and The GIVE important for any Internet marketing team to grasp and use. Don't forget Father Time since Google certainly doesn't. Follow tips outlined here and your marketing will be "wiki-ized", tribal and fun.
Denying marketing's undeniably social present and future at this late date is a sure prescription for disaster. Don't do that is my advice. Do understand how to wiki-ize your marketing.
I really like this article about how some companies are dooing a poor job at marketing in the social media world. One good example is the infographic that TechCrunch shared yesterday on Facebook. They fixed it now (kind of) by attaching a link to a site where you can see it better. However, they shared an infographic that nobody could read. Yet, it attracted 60 likes and 62 shares in less than an hour. Because Social Signals seem to trump common sense, they still have not taken down this hideous infographic. They are using the negative attention of unpleasant comments to get into newsfeeds and hope that people will click the link. I don't think it was their stragety, but they have chosen to not take down this infographic (https://www.facebook.com/photo.php?fbid=10151684959417952&set=a.114456157951.118433.8062627951&type=1&theater)