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Scooped by Martin (Marty) Smith
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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it
From www.curagami.com - June 24, 2015 10:58 AM

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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Rescooped by Martin (Marty) Smith from Infographics and Social Media
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15 SEO Writing Tips [5 Infographic, 5 Marty]

15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it
From leaderswest.com - May 1, 2013 8:15 PM

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:

Marty's 5 SEO Writing Tips

I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic:

5 More SEO Writing Tips
* Write out "Stop words" (words like I, and, but, we, them, they spiders can't understand).
* Be specific - one way to write out "stop words" is to be specific.

* Short Sentences - helps eliminate connections (and, but, thus, so).

* Short paragraphs - helps humans read online.

* Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.

 

You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.

I don't have to do the math anymore. Now I WRITE long and edit out as many stop words as I can before copy sounds spamming. Seeing words like "it", "they" or "them" I rewrite by being specific about those things. Sometimes I have to use alternative words since to use the main word to replace a non-specific word like "it" may mean the copy is too keyword dense.

Any word with MEANING is better than a stop word. Write "natural" and train your editing eye to see and replace stop words, long sentences and dense paragraphs. Web writing is more Hemingway than Faulkner, so punch those words out :).

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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?
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