Content & RankBrain
What we have here is a failure to communicate. Cool Hand Luke's famous quote applies to SEO and content marketing in the age of a semi-autonomous almost sentient ranking algorithm as this excellent INC post shares.
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Bang Ouch Blow Up SEO Infographic 
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Why I'm Not A SEO
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Source: RKG [download page]
Martin (Marty) Smith's insight:
Expect this number to go up even as mobile helps reduce the number of searches being done. Why?
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Martin (Marty) Smith's insight:
What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.
Pavlos Nomikos's curator insight,
October 6, 2013 12:44 PM
"Morale of the story: Whether or not you think SEO is good or bad and whether you think it is going to die or not, one thing stands certain for the near future: SEO specialists will have a much harder time proving that what they do actually works. Period." 
David Bennett's curator insight,
October 11, 2013 6:34 AM
Quote from Danny Sullivan of Search Engine Land: " Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around. In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”"" 
Deb Nystrom, REVELN's curator insight,
October 16, 2013 9:40 PM
Robin Good's insight with this ScoopIt is plenty. It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th. ~ Deb
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![Google on Guest Blogging - Natural and Quality Is Key [Video] | BI Revolution | Scoop.it](https://img.scoop.it/HE0O4hxhBTR2cr5Fd8pLezl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out...
Martin (Marty) Smith's insight:
Guest Posts - Be Careful of Spammers
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#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer. Marty Note `1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP. All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).
Martin (Marty) Smith's insight:
Top SEO Listings Yes, No & Maybe Because ...
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The Race for Semantic Search
Martin (Marty) Smith's insight:
Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race.
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![SEO: The Evolution of Winning Google Page 1 [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/WhY2_8iulLIRh0COr8S42Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Who's smarter: SEOs or the search engines? A look back at how the criteria for making page 1 has changed over the years.
Martin (Marty) Smith's insight:
Fascinating look at the evolution of post Panda and Penguin SEO. Try and use old techniques to win page one and you will do more damage than good as this infographic makes it clear.
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How does Google decide which queries have a local intent when the queries don't include location information, so that they can show Maps in Web search results.
Martin (Marty) Smith's insight:
Great post by my friend Bill Slawski (@bill_slawski). Bill specializes in watching and deciphering Google patents. If you haven't followed him you should.
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An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg] Think about semantic keyword research to help you focus your content and and improve your rankings.
***** Cool continue to believe semantic web holds keys to future. Marty Via Martin Gysler, Cyndee Haydon www.SandbarsToSunsets.com
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2 + 2 = Zebra
Why is Rankbrain, Kim's post and the future of SEO important?
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PageRank Matters
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Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:
This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.
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Learn how you can stay up to date on the latest SEO trends and algorithm updates.
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Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Martin (Marty) Smith's insight:
Great List of Naughting and Nice SEO Tactics: Nice SEO
Naughty SEO
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Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.
Martin (Marty) Smith's insight:
Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.
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If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows. Easy fix, just add a single line of code to your content and you will be using Google authorship tags.
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![15 SEO Writing Tips [5 Infographic, 5 Marty] | BI Revolution | Scoop.it](https://img.scoop.it/MQHWOH1EE6j3xKGR7v8YPTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.
Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.
This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search... Via Lauren Moss, John Boitnott
Martin (Marty) Smith's insight:
Marty's 5 SEO Writing Tips I've written about how to write for humans and spiders extensively at http://scenttrail.blogspot.com/2009/03/seo-writing-2.html , but here are 5 "quick SEO Writing tips" to add to this excellent infographic: * Short Sentences - helps eliminate connections (and, but, thus, so). * Short paragraphs - helps humans read online. * Use subheads (H2s) - Only ONE H1, but you can have multiple H2s.
You may not know about "stop words". I was taught to gauge quality score by putting total words on the top and stop words on the bottom. If you have 10 words with 5 stop words you would have a "quality" score of 2.
Martin (Marty) Smith's comment,
May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty 
Coralie D.'s curator insight,
May 3, 2013 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;) 
Joe Wise's curator insight,
May 21, 2013 5:31 PM
Any of you SEO gurus out there care to confirm any of this?
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![Are You A DUPER? Rand Fishkin Demystifies Dupe Content [VIDEO] | BI Revolution | Scoop.it](https://img.scoop.it/7wGiWJHCfhKtfOXi1yx83jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
SEOmoz CEO Rand Fishkin is a trusted source on SEO. This is a great video explaining the ins and outs of "dupe content penalties" and how to avoid them.
Martin (Marty) Smith's insight:
Liked this White Board Friday by Rand so much I embedded it into ScentTrail Markteing. Duplicate content can be a BEAR. You are probably duplicating conent and don't even know it. Rand explains how to stay out of Google Jail.
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![5 SEO Mistakes That Even Experts Miss [+ Marty Note] | BI Revolution | Scoop.it](https://img.scoop.it/NDKhzjXgWQGwJB4-kLVWEjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Tweet Tweet The SEO game has changed drastically over the last year.
Martin (Marty) Smith's insight:
Great, insightful article here and yes I've missed at least one of these. The five tips shared in the article include: * Too many links too fast. * Too many links to your homepage. * Creating tons of bad content (bad = not shared). * Author Rank and other secrets to maximize authority.
It can be hard for people coming into Internet marketing now to understand all this SEO roil. Keep in mind that Google ranks PAGES not websites and once a page is modeled (inside of Google) it has expectations about what is "normal".
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Google's shift to semantic search will be a game changer if successful.
**** Another post on Google semantic web, something important enough to merrit incluison of any take. Marty (see my Semantic Web post on Curation Revoluiton from excellent and highly recommeded curator Antonino Militello for more).
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