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Customer Relations Management (CRM) in this digital age, requires the deployment of an appropriate software program, in order for any SME business to be truly effective in managing their customers and their relationships with those customers.
A CRM program is not just a tool for sales and marketing types in a business, it should be integral to the business strategy, and used by everyone in the business as part of their respective roles.
This excellent article, explains why CRM is a must have tool for small business owners, and it identifies the top five CRM trends and discusses CRM best practices that you can implement in your business.
Via Daniel Watson
