BI Revolution

We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Crtical Success Factor) for online marketing.

7 Reasons You Must Curate Content
* Can't Create Sustainable Online Community Without Curating.
* Reach.
* Costs.
* Digitally Listening (is different).
* Authority.
* Tribes.
* Sustainable Online Community (so important its worth two listings).

Content curation is how you TEST and so protect your site's content creation. Content curation lowers your content creation costs and insures your current SEO ranks. Bet you agree, after flipping through this Hailku Deck (slides) content curation is a CSF (Critical Success Factor) for digital marketing.

Promise to follow with a deck on our favorite tools for content curation with @Scoop.itat the top of the list.

WOW, over 500 views in six hours thanks to Haiku Deck making Content Curation: 7 Reasons You Must a Featured Deck:
https://www.haikudeck.com/gallery/featured

Go directly to the deck
http://shar.es/1X0Rrc

Kudos and Thank You
Congratulations to friends at @Scoop.it for reaching 1,000,000 users. I don't know what my number is, but it can't be far from user #1. The story of my use of Scoop.it is fun, full of serendipity and magical.

One day Scoop.it founder Marc Rougier read a post of mine on Scenttrail Marketing (http://www.scenttrail.com/curation-the-next-web-revolution/and suggested I play with Scoop.it in beta. Several years, more than 138,000 views and many great friendships and business partners later THANK YOU seems a tiny thing next to the tremendous value Marc, Guillaume, Alley and the team at Scoop.it created for me :).

Thank You.

The more I use Scoop.it the more this magic wand of a tool feels like WHATS NEXT. Marc read my Curation Is The Next Web Revolution post (http://www.scenttrail.com/curation-the-next-web-revolution/ ) and made one of the best suggestions of my business life when he suggested I play with Scoop.it in early beta.

If curation felt like the next web revolution in early 2011 it feels MORE like that now as we work on creating CrowdFunde (http://www.crowdfunde.com) our #startup we hope is half as helpful as Scoop.it. Oh, and we have NEW FOUND respect for the hardest working engineers in content curation (this creating useful tools is NOT easy :).

Can't measure the importance of learning great content curation from the best in the world (Robin, Jan, Karen, Michele, Brian, Alley, Guilllaume). Feels like I've invested in a stock whose future is assured. Why?

Content curation is the key to content marketing after Mark Schaefer's "Content Shock" (http://www.businessesgrow.com/2014/01/06/content-shock/ ). Mark's important post carries two implications:

* Ability to test content before committing valuable and model owned properties will become a CSF (Critical Success Factor).
* Partnership and community will be how smaller publishers survive the web (i.e. Google's) move toward HUBES.

Scoop.it is a HUGE help with both of "content shock's" remedies. I love Mark's Content Shock post, but the content ship has sailed. We MUST create content. OUR content opens doors to community and THEIR content (User Generated Content UGC where the real gold of the NEW web resides).

Scoop.it's millionth user is an accomplishment, but not as much as creating a community of that size. Community may be the hardest thing to create known to man. There are SO MANY bear traps most who dream of reaching the 1,000,000 mark will fall into one of those traps.

Scoop.it has had moments too. When they eliminated views I was within a day of closing my account. I shared how I use Scoop.it views to know what content is trending. Trending = we should blog about it, so that data is critical to how we use Scoop.it. .

To Guillaume and his team's credit views where back within moments of my sharing how we used the fastest content marketing feedback in the west (lol). Congratulation to friends at Scoop.it for a job well done, for being smart enough to beat the odds and for being great friends, business partners and creative engineers.

Can't wait to see and use what is next. Marty

Haiku Deck Stats
Haiku Deck (http://www.haikudeck.com ) continues to be one of our favorite visual marketing tools. We believe slide decks are a new marketing channel and our Haiku Decks views prove the point.

Total Views: 78,940  +107% in a month for a gain of 5,641 views across 37 Haiku Decks

Trends
Warren Buffett Tips for Startups still #1 with 8,521 views
http://shar.es/11m9Bx
(gained 105% in a month or 428 views & is a Featured Haiku Deck).

7 Reasons You Must Curate Content

Fastest TRENDING Deck
http://shar.es/1XRPV7
(2,571 views in first week & now a Featured Haiku Deck)

Holiday Web Design
Next fastest trending deck
http://shar.es/1XRLb1
(1,087 Views or 116% gain in a month)

Gamify Content Marketing
Broke 5,000 views & continues to grow faster than Buffett
http://shar.es/1XRMgv
(5,091 views #4 and up 106% vs Buffett's 105% & A Featured Haiku Deck)

Top Ecommerce Trends 2015 (new today)
http://shar.es/1XRN6k
Has 188 views in three hours

As our content works its way into Haiku Deck's community we see faster lifts for new content. 7 Reasons You Must Curate Content was our fastest deck to clear the 2,000 views hurdle beating Warren Buffett's Tips For Startups. Our Ecommerce Trends Deck, published this morning, may break 500 views its first day.

The team at Haiku Deck are great content curators and they support their "power users" with social shares and mentions. They do such a great job creating online community we created a deck about them too (http://shar.es/1XRNN8 ).

We lucky few Internet marketers make sand castles on the beach and he tide is always coming in. I started this G+ summary of "tiny advantage" thinking how similar Internet marketing is to Outward Bound.

But Dual Survival is a more apt analogy. No one summit our new marketing Everest alone anymore. We need TEAMS of great climbers, Sherpas and rope...lots of ROPE :).

I remember the deer in the headlights look I got from my last boss, founder of one of the larger web dev companies in the southeast, when I told him the most valuable "product" we created wasn't an individual website or app as much as it was a team capable of creating that app, SEO or email marketing

The PROCESS is what remains after the tide sweeps all yesterday's hard work out to see. I remember he looked at me funny :).

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