Branding in a Revolution
Clearly, the rules of Branding have changed and then quickly changed again. Branding in a revolution where nothing old or familiar works well requires disruption, asynchronous thinking, and meshing.
This post creates a collision between Bynder's Branding Trends 2016 Report and David Edelman's great Branding In A Digital Age article for the Harvard Business Review.
https://lnkd.in/eXFhTfd