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Is the business intelligence dashboard dead?

Is the business intelligence dashboard dead? | BI Revolution | Scoop.it
What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
Martin (Marty) Smith's insight:

Great post about how BIG DATA is eating the world. 

michel verstrepen's curator insight, March 12, 2016 12:06 PM

Great post about how BIG DATA is eating the world. 

Jean-Pierre Blanger's curator insight, March 13, 2016 10:49 AM

Great post about how BIG DATA is eating the world. 

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Big Data Early Adopters Create Gains Over Laggards - via Business Day Online

Big Data Early Adopters Create Gains Over Laggards - via Business Day Online | BI Revolution | Scoop.it
Big Data: The organizational challenge BusinessDay It, of course, is Big Data—the mining and processing of petabytes' worth of information to gain insights into customer behavior, supply chain efficiency and many other aspects of business...
Martin (Marty) Smith's insight:

This single sentence should send shivers down any CMO's or CTO's spine: "A recent Bain & Company study should put that question to rest. Early adopters of Big Data analytics have gained a significant lead over the rest of the corporate world." 

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People vs. Patterns | IBM Watson and The Big Data Hub

People vs. Patterns | IBM Watson and The Big Data Hub | BI Revolution | Scoop.it
Data scientists need psychological insights to tune customer analytics | The Big Data Hub http://t.co/trX7AxtwJM
Martin (Marty) Smith's insight:

This is an interesting piece that picks a fight I am not sure exists - the fight between marketing via psychological ideals and marketing based on Big Data. I understand one is IN FASHION (Big Data) as the other wanes, but, and the piece points this point out too, this feels like a distinction without a difference. 

Worth the read if only for the fascinating road IBM Watson is trying to carve. Watching a bunch of engineers become a marketing organization is fascinating and somewhat like watching your child take his first steps (lol).

Before you send angry GPlus notes I know IBM has always been a marketing powerhouse, but today's world reacts to POWER much differently than the 1960's when mainframes ruled the world and IBM was synonymous with information management excellence.

Not so much lately since the world is decentralized, sources of power highly fragmented and you can't buy your way to the top of this new marketing Everest with MONEY (alone). Have to win hearts and minds of real customers now or you are in a world of hurt.

Winning hearts and minds requires emotional connection more than POWER as so this new IBM, the one attempting to win hearts and minds, is taking its first marketing steps all over again. Fun to watch.  

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Davids vs. Goliaths: Big Data Battle Between Startups And Enterprise Giants

Davids vs. Goliaths: Big Data Battle Between Startups And Enterprise Giants | BI Revolution | Scoop.it
The big systems companies are starting to put pressure on the startups in the growing field of data analytics.
Martin (Marty) Smith's insight:

Interesting battle shaping up on Big Data and its cousin pedictive analytics.

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A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





Jeff Domansky's curator insight, September 2, 2014 12:53 PM

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

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Drive Better Ecommerce Conversion With Big Data Thanks TO Granify

Drive Better Ecommerce Conversion With Big Data Thanks TO Granify | BI Revolution | Scoop.it
Granify uses big data & machine learning w/ artificial intelligence for ecommerce stores when customers are leaving and sends a message to keep them.
Martin (Marty) Smith's insight:

Cool way to see inside your ecommerce website's metrics and find keys to convert better. Finding LEAKS and putting out fires these days isn't easy. If this app has half the Big Data strength they say the tool could help increase conversions, lower acquisition costs and plug leaks.

All websites leak. I'm skeptical about the claim to fill 95% of the leaks, but who cares. When I was a Director of Ecommerce tiny improvements in things like cart abandonment could have made a huge different.

A half a point improvement in cart abandonment would have been worth a million bucks to my old site. You don't have to create sweeping improvements to make much ore money and that is why every ecommerce website should be a testing culture constantly trying to "beat control".

Sounds like Granify can help with all of the testing, analysis and constant iteration of an ecommerce website.  

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Selling Weather, A Big Data Challenge via @DZone

Selling Weather, A Big Data Challenge via @DZone | BI Revolution | Scoop.it
This session will discuss the transformation of the most widely distributed cable TV network in the United States, building on one of the world's most...
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