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![PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/RUFIvJet0J28hIJYrZirQDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media and its viral platform cousins have changed the dynamics of public relations crisis.
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Scooped by Martin (Marty) Smith |
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Revisiting Presence, Crisis & Response
When something BAD happens out there in the north forty somewhere and your ORM (Online Reputation Management) software doesn't bring it to your attention or, and this is worse, you see the crisis and do nothing you are asking for a PR Black Eye.
The only action that can't be recovered from in Internet marketing is inaction. All other actions create feedback loops that will help you right your ship. Be present, be mindful, use ORM and search the backwoods for brewing negative sentiment and RESPOND.