BI Revolution

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Creating online scale is the hardest job you will ever love. This Haiku Deck shares tips learned from $30,000,000 in online sales and scaling CureCancerStarter.org, a new website to help crowdfund cancer research.

This Haiku Deck and ScentTrail Marketing blog post captures ideas percolating from launching one of the first crowdfunding cancer research platforms (http://www.curecancerstarter.org) l last week.

One of the big Should of Had A V8 moments last week was the realization that the way the new Google set the table does not favor a rebel Rat-Tag army.

Since climbing the latter to AUTHORITY and TRUSTED status now can take years and you will have a giant pissing our your head every step of the way, better to create conversations not website and then inject your conversation into their castles via widgets, apps and white label embedding.

Can a rebel army survive when the new Google swings the machine gun so deliberately and giants are trying to knock rebels to the ground? Yes IF they THINK WEB FIRST and this post should help with that.

What about you? Do you think web first already? How did you get there? What have you changed?

These secrets are hard to share not because of how SECRET they are, but because of how automatic they become after Internet marketing for almost 15 years.

6 Internet Marketing Secrets
* use WordPress Themes.
* Solve Brand Conflicts.
* Tease Clicks Don't Drown Them.

* Test Video Marketing.
* Align Website Nonverbals.
* People and Stories Sell not Cool Tech.

This last bullet is the hardest to convince #startups and #smbs. Real estate agents want to show their MLS widget, the same widget every other real estate agent has. Startups want to show their widget.

PEOPLE and STORIES are what makes great website content because we BUY with EMOTION and JUSTIFY with LOGIC.