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Scoop.it!
"Members only" - "limited offer" - "guaranteed" - "discover" - "check out"... If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are words that convert. Via aanve 
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Scoop.it!
![What Makes Content Relevant & Valuable [Infographic] via @cendrinemedia | BI Revolution | Scoop.it](https://img.scoop.it/-PLZQudgvLSBFI6BgnNMUjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Following my second article in my weekly free advice series, I decided to create a simple infographic to make the information clearer for you. I hope you will find it useful.
Martin (Marty) Smith's insight:
Content marketing's biggest challenge may be understanding not all content is equal. And how unequal your content is may be very different than a different website or business vertical. Your content inequality may be different than mine even if we are in the same biz.
Cendrine Marrouat - https://www.cendrinemedia.com's comment,
March 19, 2014 11:29 PM
Thank you so much for sharing my infographic @Martin (Marty) Smith!
mark ivey 's curator insight,
March 21, 2014 11:45 AM
It's not rocket science. Good content must be compelling/engaging, audience- targeted, timely and consistent (take note of the "take note" section-smart reminder tips) |
Copywriters and content marketers take note.
Very fascinating article. I've always been intrigued by the selective use of certain words...and their impact.
How important are words for modern marketers?
Take a look at this infographic!