Big data in and of itself doesn’t do a company much good. The key is to couple that data with high-speed data analytics in order to be able to make real-time decisions.
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Knowledge is THE key to success and an integrated strategy is what you need to get there.
Listen to your customers, on every channel they are using
Look at them and understand what they are doing
Interpret the data to gain insights
Deliver the product that best matches those needs or conditions
Web Signage (www.websignage.eu/en/) is a web platform that can do just what is described in this article: "offer special deals on a screen based on whether the person standing in front of it is a child, adult, male, female, ..."