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As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing
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Scooped by Luca Naso |
Scoop.it!
Luca Naso's insight:
The key is not to try and hijack the conversation, but rather to contribute to it.
The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.
Brand has to stand out from their crowd…be different !!!