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This post from Chris Stuccio's blog takes a critical look at the use of Hadoop and Big Data as buzzwords by asking an interesting question: What if your data isn't as big as you think?
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Big Data & Digital Marketing
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Hadoop works well with Big Data, but really Big data.
Before diving yourself into Hadoop check whether you really need it or maybe your data isn't that Big.
Here you can find solutions for datasets of a variety of sizes:
1. Hundreds of megabytes
2. Ten-ish gigabytes
3. A couple of terabytes
4. Five terabytes and larger