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Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.
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Scooped by Luca Naso |
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Digital Signage allows marketers to convey more emotions and it gives more chances to attract and engage customers.
There a couple of relevant points that I would like to add to this article:
1. the possibility to -deeply- tailor contents;
2. one should look to *measurable* Digital Signage, i.e. one should never forget to include deal management when developing a Digital Signage plan.