Harnessing the power of Big Data has moved from an innovation to a critical success factor.
How will it continue to grow in 2015?
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Big Data & Digital Marketing
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Data analytics as the key to know your customers and offer them what they really want.
Curated by
Luca Naso
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Scoop.it!
Users might feel a knee-jerk suspicion at the idea of self-correcting algorithms mining their photos and thoughts for insights, but surely they’ll be happier when they see ads that they’re actually interested in, rather than spammy banner ads for weight-loss programs and random online learning courses.
Luca Naso's insight:
Great piece with lots of information and links about Big Data's new frontiers on images.
Takeaways: 1. According to an IBM survey, 70% of CMOs feel unprepared to deal with Big Data 2. IDC predicts data tidal ways keeps increasing, with social media being leaders 3. Machine learning and AI are more and more commonly applied to marketing, not just for text but also for images 4. Targeted advertisement is expected to benefit the most out of data mining 
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Here are 6 possible trends in Big Data in 2015. I mainly the following 3:
1. Big Data will go mainstream -
so much that we might start dropping the term "Big" and just talk about "Data"
2. Everything with go on the cloud -
this will simplify the usage, cloud is simple, cheap and, above all, flexible
3. Analyses will become faster -
thanks to improvements in big data tools and technologies