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Research and ideas shared at recent INSEAD alumni panel discussions shed light on the elements required to capture and effectively use big data.
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Big Data & Digital Marketing
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The main benefit of “big data” is the ability to make better strategic decisions.
2. The right set of skills
The biggest reason why some organisations are not considering the use of big data is the lack of capabilities and skills.
it is particularly difficult to find people that understand both worlds – the technical and the business world – and that can also connect the dots between these two worlds.
3. Avoid Silos, foster integration
The competitive edge is held by those able to efficiently share and reuse data analytics internally. Too many companies still think in silos.