Big Data & Digital Marketing

Lots of information about Big Data from New Jersey Institute of Technology.

The upper half of the infographics introduces Big Data with the usual buzz words. The remaining has a lot of interesting statistics.

My 6 takeaways from the infographics:

1. $300 billion, what US could save in Healthcare

2. +60% in operating margin (retail)

3. 73% of companies have already increased revenues thanks to big data

4. 56% of IT decision makers believe that finding the right staff is the biggest challenge

5. "Query and reporting" is the Top 1 capability currently available

6. "Transactions" and "Log Data" are the most common source of data currently collected and analysed (88% and 73% respectively).

My first scoop of the year is an interactive tool to know more about Big Data. This is a web app that allows you to explore lots of resources such as articles, videos and infographics.

Here is a summary of the topics that you can find:

1. What is Big Data?
Volume: the Big Data explosion
Variety: structured and unstructured data
Velocity: fast, streaming, real-time data
Value: Big Data in action

2. Why is Big Data so important?
The challenges of Big Data
Opportunities for Big Data leaders

3. Who are your Big Data key players?
The data scientist or data analyst
The executive team
The line-of-business manager
The IT leader
The end-user, customer or supplier

4. How do you lead with Big Data?
Getting to Big Data
Identifying business goals for Big Data
Define data strategy
Deploy Big Data technologies
Build analytics models
Operationalize insights

5. Which Big Data solutions do you need?
Choose a Big Data partner
Manage data growth
Use Big Data analytics
Build Big Data applications
Big Data consulting and education
Big Data, cloud, and security
Success stories in Big Data

6. When do you start with Big Data?
Next steps checklist for Big Data
Big Data resources and information