Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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Internet of Things Dissected By SmartThings CTO Jeff Hagins

Internet of Things Dissected By SmartThings CTO Jeff Hagins | Big Data & Digital Marketing | Scoop.it

The Internet of Things is the 3rd wave of internet that is transforming the ways in which we live and work. Therefore, it has to involve the physical world.

Luca Naso's insight:

"Automation" is an important part of the equation. Internet of Things is not about moving the switches from the wall into the device (smartphone or tablet), but to remove them all!

 

We are at a stage where software has a concrete opportunity to reinvent the hardware.

 

Security is another important part of the equation. And it only happens if you include it in your design. This requires time, people, resource and money.

 

Even more, security and easy of use are on different part of the balance. There is a trade-off between "plug and play" and security, and it is not yet clear how to achieve the best balance.

Glenn Wallace's curator insight, July 4, 2015 8:38 AM

What are they speaking about

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Hadoop and the Internet of Things: Better together

Hadoop and the Internet of Things: Better together | Big Data & Digital Marketing | Scoop.it

 

The Internet of Things continues to grow more popular, and the network of devices connected to it gets bigger every day. Gartner has estimated that there will be 26 billion devices connected to the IoT within the next six years.

 
Luca Naso's insight:

Up to now the Internet of Things has mainly focused on the data generation part (sensors and devices).

 

It is now time for the Analytics side to take over. Here is where Hadoop can make the difference.

 

However, my expectations are that IoT will boom with Real-Time analytics, and Hadoop can be of little use in this scenario.

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