Big Data & Digital Marketing
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Big Data & Digital Marketing
Data analytics as the key to know your customers and offer them what they really want.
Curated by Luca Naso
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This is why big data is the sweet spot for SaaS

This is why big data is the sweet spot for SaaS | Big Data & Digital Marketing | Scoop.it
When it comes to using big data technology effectively, there’s a lot to like about SaaS.
Luca Naso's insight:

Great article, really.

 

Big Data is really Big, and it does not scale! You need clouding, but that's not enough; you need time, but you will never have enough time to dig into all of the data.

 

You need Big Brains, to make plans and hypotheses to filter and analyse the data in a smart way, in the smart way _your company_ needs.

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Why Big Data needs Big Brains

Why Big Data needs Big Brains | Big Data & Digital Marketing | Scoop.it

“The numbers have no way of speaking for themselves. We speak for them. We imbue them with meaning”

“Before we demand more of our data, we need to demand more of ourselves”

Luca Naso's insight:

New technologies are not just about doing the same things as before but with less effort, or faster, or better.

 

New technologies lead us to progress only when they allow us to accomplish things that one could not even imagine before.

 

This process has never been easy, only the smartest can make it possible.

 

Big Data gives us a chance to change everything. This is not just about increasing sales or ROI, this is about creating a smarter planet, this is about improving people's everyday life, for good.

 

 

 

 

 

Julia Malinina's curator insight, May 7, 2013 4:09 AM

Really the value of big data is not the data. As the ability to create the data expands exponentially, our ability to analyse it and convert into knowledge becomes the primary barrier.