Big Data & Digital Marketing

How can Big Data affect sports? More than what one might think. here are two examples.

1.

Professional sports has started to implement Big Data analysis into player evaluation processes. 

The MLB, for example, is using a new technology, called FIELDf/x, that tracks and digitally records the position of all players and hit balls in real-time, thus allowing teams to sift through data and better analyze the defensive efficiency of specific players.

2.

Can you imagine a system that automatically follows your favourite sport events? That gives you real time reports, that posts on the social media that you actually care about, that personalises the text only on the event that you follow, that sifts through more than 100 years of stats?

Stop imaging, Automated Insights is doing just that, and more: the content sounds like a human wrote it.