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Big Data & Digital Marketing
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Data analytics as the key to know your customers and offer them what they really want.
Curated by
Luca Naso
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Credit Suisse estimates the entire wearable tech market to be worth $50bn by 2018.
Luca Naso's insight:
Wearable tech is the integration of digital tools in lifestyles to improve health, they carry not just data mining capability but also power lifestyles. Big data analytics, data science, and wearable computing is predicted to help better analyze patient data collected objectively with potential life-changing implications for drug development, diagnosis, and treatment. Cloud plays an integral role here: storing, computing and eventually beaming the relevant information from the smallest of devices. In fact, cloud can also aid in analysis of this data. 
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Crave's Christopher MacManus tries a headset that supposedly reads wearers' mind to let them play interactive games or alter their mood. Read this article by Christopher MacManus on CNET.
Luca Naso's insight:
Let me get this straight: this is mindblowing, seriously.
A (cool) wearable device that can read your brain activity. A model that can bridge that activity with your actions or feelings. Next step: control things with your mind, either consciously or unconsciously.
This makes me dream about a future where I can sit on my sofa and have my hi-fi play just the playlist I need to relax from a stressful day at work (or whatever I need to do) without I do anything at all!
People @Interaxon are really cool.
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Is the next big innovation from Apple - a watch - going to change the world as we know it? The iPod, iPhone and iPad definitely had a massive impact and transformed the music, smart phone and tablet
Luca Naso's insight:
Yet another device able to collect Big Data.
The watch will understand where you are, what you have eaten, how many calories you have burnt, how well you have slept etc.
These "intelligent" wrist watches will permit monitoring of an individual's heart rate, calorie intake, activity levels, quality of sleep and more
Will Apple revolutionise also the watch world using the power of Big Data?
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From smartphone attachments that can diagnose an ear infection to apps that can monitor mental health, new tools are tilting health-care control from doctors to patients. Via JP DOUMENG
Luca Naso's insight:
Digital avatars won’t replace physicians: You will still be seeing doctors, but the relationship will ultimately be radically altered. Deloitte says that as many as one in six doctor visits were already virtual in 2014.
Smartphones already can be used to take blood-pressure readings or even do an electrocardiogram. Other wearable sensor tools now being developed include necklaces that can monitor your heart function and check the amount of fluid in your lungs, contact lenses that can track your glucose levels or your eye pressure, and headbands that can capture your brain waves. Smartphone sensors under development will be able to monitor your exposure to radiation, air pollution or pesticides in foods. Smartphone attachments will soon enable you to perform an array of routine lab tests via your phone. Blood electrolytes; liver, kidney and thyroid function; analysis of breath, sweat and urine.
By having the equivalent of intensive care unit monitoring on your wrist, hospital rooms can be replaced by our bedrooms. As a result, hospitals of the future are likely to be roomless data surveillance centers for remote patient monitoring.
Before these tools enter widespread use, they must all be validated through clinical trials and shown to preserve health.
Hugo E's curator insight,
January 12, 2015 9:52 AM
Health proactivity will be more and more important, thanks to mobile apps and IoT. But thinking that it will allow to avoid medical monitoring is probably a big mistake... 
Leonard Bremner's curator insight,
May 25, 2015 5:19 AM
Less trips to the GP is good for all a constant health knolage enviroment is the aim
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The Year of Wearables may as well be called the Year of Natural Selection.
Luca Naso's insight:
The wearable market is already worth $3 to $5 billion today. In the next two to three years it is expected to be a $30 to $50 billion market. The winners in the market will make products that users can’t live without, like today’s smartphones.
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The last few years have presented an unprecedented shift in the computing world as PCs are being replaced with mobile devices. But now that a large portion of the market has already shifted, what comes after it?
Luca Naso's insight:
While the last few years have been about moving from PCs to mobile devices, future trends appear to be about using that mobile device as a central hub of connectivity and the brain of a set of networked tools that communicate with it (e.g. watches or glasses).
The quantified self is producing more and more data, how long do you think it will take before these data will be available for marketing?
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The Internet of Things will include many strange and wondrous devices. That's why analysts at ABI Research predict more than 30 billion devices will be wirelessly connected by 2020. Health-related data collection will play a large role in the IoT, of course.