Big Data & Digital Marketing

Are you a Data Scientist coding in Python? Then you might find this tutorial helpful.

Virtualenvwrapper is a tool for managing virtual environments under Python.

This guide and video tutorial well explain the basic usage of the package and also give suggestions on how to go beyond that.

Data can be useful in a number of different ways. I like to say that Small Data gives you answers, while Big Data gives you questions.

In this article we read the case study of Ovolo Hotels. it's a small company that is leveraging data to improve their business in many ways.

Don't collect data just because Big Data is cool: if you don't use your data efficiently it's all a big waste.

My first scoop of the year is an interactive tool to know more about Big Data. This is a web app that allows you to explore lots of resources such as articles, videos and infographics.

Here is a summary of the topics that you can find:

1. What is Big Data?
Volume: the Big Data explosion
Variety: structured and unstructured data
Velocity: fast, streaming, real-time data
Value: Big Data in action

2. Why is Big Data so important?
The challenges of Big Data
Opportunities for Big Data leaders

3. Who are your Big Data key players?
The data scientist or data analyst
The executive team
The line-of-business manager
The IT leader
The end-user, customer or supplier

4. How do you lead with Big Data?
Getting to Big Data
Identifying business goals for Big Data
Define data strategy
Deploy Big Data technologies
Build analytics models
Operationalize insights

5. Which Big Data solutions do you need?
Choose a Big Data partner
Manage data growth
Use Big Data analytics
Build Big Data applications
Big Data consulting and education
Big Data, cloud, and security
Success stories in Big Data

6. When do you start with Big Data?
Next steps checklist for Big Data
Big Data resources and information

Here are 5 wonderful TED/TEDx talks about Big Data.

My favourite is the 3rd one.

1. Jennifer Golbeck

Big Data can predict your intelligence from social media behaviour. "My goal is to improve the way people interact online"

2. Alessandro Acquisti

Analytics can make our life better, but we must pay a price for that.

We trade autonomy & freedom for comfort.

3. Jer Thorp

We have the chance to build the Big Data Business in the good way, just bring the human element into the story.

4. Kelvin Slavin

Data, particularly algorithms, are changing the very landscape of our world.

5. Philip Evans

Value cannot rely just on having the data, but on leveraging them.

Technology is what is driving the business strategy, and today it is time for data-driven business.