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“How can we begin to make sense of the unstructured data, when we still don’t make the most of our structured data?
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Scooped by Luca Naso |
Scoop.it!
Luca Naso's insight:
5 Myths to burst
Myth 1: Unstructured Data are easier to manage
Myth 2: Unstructured Data ca legally be used in any way we want to
Myth 3: The analyses are easier to understand
Myth 4: There is more insight in Unstructured Data than in structured data
Myth 5: Unstructured Data cannot be quantitatively analysed
5 Good Reasons to use them
Good Reason 1: You already make good use of structured data
Good Reason 2: You have a seasoned team of analytics professionals
Good Reason 3: You have terrific hardware and software resources available
Good Reason 4: You already have a melting poi of data happiness
Good Reason 5: You own the Unctructured Data
"“How can we begin to make sense of the unstructured data, when we still don’t make the most of our structured data?” said the exasperated senior manager from a large retail firm."